Your Complete Daily Marketing System
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20 min
Social Media Monitoring & Inbox Management
How to handle comments, messages, mentions, and reviews across all platforms — without losing hours to the scroll.
Social Media Monitoring & Inbox Management
Every unanswered comment is a missed opportunity. Every unresolved complaint is a reputation risk. This task must be done every morning within the first 30 minutes of your day.
What to Monitor Every Morning
| Platform | What to check | Response time target |
|---|---|---|
| Comments, Messenger, reviews, mentions | < 1 hour | |
| Comments, DMs, story replies, tags | < 2 hours | |
| TikTok | Comments on recent videos | < 3 hours |
| Google Business | New reviews | Same day |
| Email inbox | Customer enquiries | < 4 hours |
Comment Response Templates (Customize These)
- Positive review: "Thank you [name]! We're so glad you [specific thing they mentioned]. See you again soon! 🙌"
- Question: Answer fully, then add a CTA → "Feel free to DM us for more details!"
- Complaint: "We're really sorry to hear this. Please DM us directly so we can make it right." — never argue publicly
Tool: Use Meta Business Suite
Meta Business Suite (free) aggregates Facebook + Instagram messages and comments in one inbox. For multi-platform management, tools like Hootsuite, Buffer, or Metricool centralize everything.
The engagement multiplier: Platforms algorithmically reward posts that receive fast, meaningful engagement. Responding to every comment in the first hour after posting can double your organic reach.