Launch Your Business in Saigon
A practical, no-BS guide to starting and running a business in Ho Chi Minh City. From legal setup and finding your location to hiring staff, marketing to Vietnamese customers, and scaling your operation — everything a foreign or local entrepreneur actually needs to know.
Before you invest a dollar, understand the terrain: the opportunity, the culture, the market, and the competition.
Cut through the bureaucracy: the exact legal steps to register your business, understand your tax obligations, and stay compliant.
How to find, negotiate, and set up the right commercial space without overpaying or signing a lease you will regret.
How to find, hire, pay, and retain good Vietnamese staff — avoiding the most costly HR mistakes foreign employers make.
How marketing actually works in Vietnam — the platforms, behaviors, and tactics that drive real customers through your door.
Managing cash flow, building operational systems, scaling beyond Saigon, and avoiding the traps that kill profitable businesses.